{"id":108140,"date":"2025-05-15T15:26:28","date_gmt":"2025-05-15T15:26:28","guid":{"rendered":"https:\/\/escuela.9ideas.net\/?p=108140"},"modified":"2025-05-15T15:26:31","modified_gmt":"2025-05-15T15:26:31","slug":"google-performance-max-ahora-incluye-objetivos-de-retencion","status":"publish","type":"post","link":"https:\/\/escuela.9ideas.net\/?p=108140","title":{"rendered":"Google Performance Max ahora incluye objetivos de retenci\u00f3n"},"content":{"rendered":"\n<p>Google ha anunciado la incorporaci\u00f3n de <strong>objetivos de retenci\u00f3n<\/strong> en su plataforma publicitaria <strong>Performance Max<\/strong>, permitiendo a los anunciantes enfocar sus campa\u00f1as en la reactivaci\u00f3n de clientes inactivos. Esta actualizaci\u00f3n busca mejorar la eficacia de las campa\u00f1as al centrarse en usuarios con un historial previo de interacci\u00f3n con la marca.<\/p>\n\n\n\n<p>Con los nuevos objetivos de retenci\u00f3n, los anunciantes pueden identificar y segmentar a los clientes que han dejado de interactuar con sus productos o servicios, y ajustar sus estrategias para volver a captar su atenci\u00f3n. Esto se traduce en campa\u00f1as m\u00e1s personalizadas y con mayor potencial de conversi\u00f3n.<\/p>\n\n\n\n<p>Adem\u00e1s, Google ha introducido mejoras en la generaci\u00f3n y gesti\u00f3n de im\u00e1genes dentro de Performance Max. Ahora, los anunciantes pueden extraer autom\u00e1ticamente im\u00e1genes de sus p\u00e1ginas de destino y aplicar mejoras visuales, como recortes autom\u00e1ticos y animaciones, para optimizar el atractivo de sus anuncios.<\/p>\n\n\n\n<p>Otra novedad es la inclusi\u00f3n de un nuevo reporte que muestra el costo de adquisici\u00f3n de clientes (CAC), proporcionando a los anunciantes una visi\u00f3n m\u00e1s clara del rendimiento de sus campa\u00f1as y facilitando la toma de decisiones basada en datos.<a href=\"https:\/\/ppcnewsfeed.com\/ppc-news\/2025-04\/google-expands-performance-max-with-new-lifecycle-goals-and-image-features\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">PPC News Feed<\/a><\/p>\n\n\n\n<p>Estas actualizaciones reflejan el compromiso de Google por ofrecer herramientas m\u00e1s sofisticadas y orientadas a resultados dentro de su ecosistema publicitario, aprovechando el poder de la inteligencia artificial para optimizar cada etapa del ciclo de vida del cliente.<\/p>\n\n\n\n<p>Para los estudiantes que exploran el marketing digital, estas innovaciones en Performance Max representan una oportunidad para comprender c\u00f3mo las plataformas publicitarias evolucionan para adaptarse a las necesidades cambiantes de las marcas y los consumidores en un entorno digital din\u00e1mico.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/escuela.9ideas.net\/wp-content\/uploads\/2025\/05\/9-ideas-noticias-11-1-1024x1024.png\" alt=\"\" class=\"wp-image-108143\" style=\"width:242px;height:auto\" srcset=\"https:\/\/escuela.9ideas.net\/wp-content\/uploads\/2025\/05\/9-ideas-noticias-11-1-1024x1024.png 1024w, https:\/\/escuela.9ideas.net\/wp-content\/uploads\/2025\/05\/9-ideas-noticias-11-1-300x300.png 300w, https:\/\/escuela.9ideas.net\/wp-content\/uploads\/2025\/05\/9-ideas-noticias-11-1-150x150.png 150w, https:\/\/escuela.9ideas.net\/wp-content\/uploads\/2025\/05\/9-ideas-noticias-11-1-768x768.png 768w, https:\/\/escuela.9ideas.net\/wp-content\/uploads\/2025\/05\/9-ideas-noticias-11-1-600x600.png 600w, https:\/\/escuela.9ideas.net\/wp-content\/uploads\/2025\/05\/9-ideas-noticias-11-1-100x100.png 100w, https:\/\/escuela.9ideas.net\/wp-content\/uploads\/2025\/05\/9-ideas-noticias-11-1.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Google ha anunciado la incorporaci\u00f3n de objetivos de retenci\u00f3n en su plataforma publicitaria Performance Max, permitiendo a los anunciantes enfocar sus campa\u00f1as en la reactivaci\u00f3n de clientes inactivos. Esta actualizaci\u00f3n busca mejorar la eficacia de las campa\u00f1as al centrarse en usuarios con un historial previo de interacci\u00f3n con la marca. Con los nuevos objetivos de [&hellip;]<\/p>\n","protected":false},"author":5455,"featured_media":108138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-108140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/escuela.9ideas.net\/wp-content\/uploads\/2025\/05\/9ideasnoti.png","_links":{"self":[{"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/posts\/108140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/users\/5455"}],"replies":[{"embeddable":true,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=108140"}],"version-history":[{"count":1,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/posts\/108140\/revisions"}],"predecessor-version":[{"id":108144,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/posts\/108140\/revisions\/108144"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/media\/108138"}],"wp:attachment":[{"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=108140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=108140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=108140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}