{"id":108889,"date":"2025-05-29T12:56:04","date_gmt":"2025-05-29T12:56:04","guid":{"rendered":"https:\/\/escuela.9ideas.net\/?p=108889"},"modified":"2025-05-29T12:56:07","modified_gmt":"2025-05-29T12:56:07","slug":"microsoft-ads-implementa-el-consent-mode","status":"publish","type":"post","link":"https:\/\/escuela.9ideas.net\/?p=108889","title":{"rendered":"Microsoft Ads implementa el &#8220;Consent Mode&#8221;"},"content":{"rendered":"\n<p>Microsoft Advertising ha anunciado que, a partir del 5 de mayo de 2025, ser\u00e1 obligatorio implementar el &#8220;Consent Mode&#8221; en todas las campa\u00f1as publicitarias que utilicen sus herramientas de seguimiento, como Universal Event Tracking (UET), especialmente para sitios web que reciben tr\u00e1fico desde la Uni\u00f3n Europea, Reino Unido o Suiza. <a href=\"https:\/\/technologylaw.fkks.com\/post\/102k7fc\/microsofts-new-cookie-consent-requirement-coming-may-5-2025?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">UniConsent+2Passle+2consentmo.com+2<\/a><\/p>\n\n\n\n<p>Esta medida busca garantizar el cumplimiento de las regulaciones de privacidad, como el Reglamento General de Protecci\u00f3n de Datos (GDPR), al requerir que los anunciantes obtengan y respeten el consentimiento de los usuarios antes de recopilar datos para personalizar anuncios.<\/p>\n\n\n\n<p>El &#8220;Consent Mode&#8221; ajusta en tiempo real la recopilaci\u00f3n de datos seg\u00fan el estado de consentimiento del usuario. Si el usuario otorga su consentimiento, se recopilan datos para personalizar la experiencia publicitaria; si no lo hace, la recopilaci\u00f3n de datos se limita, respetando as\u00ed la privacidad del usuario. <a href=\"https:\/\/ppcnewsfeed.com\/blog\/microsoft-advertising-consent-mode-complete-guide\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">PPC News Feed<\/a><\/p>\n\n\n\n<p>Para los estudiantes que est\u00e1n comenzando en el \u00e1mbito del marketing digital, es esencial comprender la importancia de la privacidad del usuario y c\u00f3mo las herramientas publicitarias se adaptan para cumplir con las normativas legales.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"354\" height=\"142\" src=\"https:\/\/escuela.9ideas.net\/wp-content\/uploads\/2025\/05\/images.png\" alt=\"\" class=\"wp-image-108891\" srcset=\"https:\/\/escuela.9ideas.net\/wp-content\/uploads\/2025\/05\/images.png 354w, https:\/\/escuela.9ideas.net\/wp-content\/uploads\/2025\/05\/images-300x120.png 300w\" sizes=\"(max-width: 354px) 100vw, 354px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft Advertising ha anunciado que, a partir del 5 de mayo de 2025, ser\u00e1 obligatorio implementar el &#8220;Consent Mode&#8221; en todas las campa\u00f1as publicitarias que utilicen sus herramientas de seguimiento, como Universal Event Tracking (UET), especialmente para sitios web que reciben tr\u00e1fico desde la Uni\u00f3n Europea, Reino Unido o Suiza. UniConsent+2Passle+2consentmo.com+2 Esta medida busca garantizar [&hellip;]<\/p>\n","protected":false},"author":5455,"featured_media":108890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-108889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/escuela.9ideas.net\/wp-content\/uploads\/2025\/05\/9-ideas-noticias2.png","_links":{"self":[{"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/posts\/108889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/users\/5455"}],"replies":[{"embeddable":true,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=108889"}],"version-history":[{"count":1,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/posts\/108889\/revisions"}],"predecessor-version":[{"id":108892,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/posts\/108889\/revisions\/108892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/media\/108890"}],"wp:attachment":[{"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=108889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=108889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=108889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}