{"id":109185,"date":"2025-06-05T13:39:39","date_gmt":"2025-06-05T13:39:39","guid":{"rendered":"https:\/\/escuela.9ideas.net\/?p=109185"},"modified":"2025-06-05T13:39:41","modified_gmt":"2025-06-05T13:39:41","slug":"tiktok-shop-cambios-en-su-modelo-de-negocio-y-expansion-internacional","status":"publish","type":"post","link":"https:\/\/escuela.9ideas.net\/?p=109185","title":{"rendered":"TikTok Shop: Cambios en su modelo de negocio y expansi\u00f3n internacional"},"content":{"rendered":"\n<p>TikTok Shop ha experimentado una transformaci\u00f3n significativa en su modelo de negocio. Inicialmente, la plataforma ofrec\u00eda a los vendedores la posibilidad de obtener tr\u00e1fico org\u00e1nico gratuito, lo que permit\u00eda a peque\u00f1as empresas alcanzar una amplia audiencia sin invertir en publicidad. Sin embargo, a partir de 2025, TikTok ha comenzado a reducir este tr\u00e1fico gratuito, requiriendo que los vendedores paguen por anuncios para mantener su visibilidad en la plataforma .<a href=\"https:\/\/www.businessinsider.com\/tiktok-shop-ads-fees-ecommerce-sellers-efficiency-era-ban-threat-2025-6?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">businessinsider.com<\/a><\/p>\n\n\n\n<p>Esta transici\u00f3n ha sido especialmente desafiante para las peque\u00f1as empresas que depend\u00edan del alcance org\u00e1nico para impulsar sus ventas. La competencia ha aumentado y las oportunidades de viralidad gratuita se han vuelto escasas. Como resultado, muchos vendedores est\u00e1n reevaluando sus estrategias de marketing y considerando otras plataformas para diversificar sus canales de ventas.<a href=\"https:\/\/www.businessinsider.com\/tiktok-shop-free-views-fading-for-sellers-2025-6?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">businessinsider.com+1businessinsider.com+1<\/a><\/p>\n\n\n\n<p>Adem\u00e1s, TikTok Shop ha comenzado a expandirse en mercados emergentes como M\u00e9xico y Brasil. En estos pa\u00edses, la plataforma est\u00e1 ofreciendo incentivos y promociones para atraer a nuevos vendedores y consumidores. Sin embargo, esta expansi\u00f3n tambi\u00e9n ha venido acompa\u00f1ada de una reestructuraci\u00f3n interna, otorgando m\u00e1s poder a l\u00edderes en China y Singapur, lo que ha generado preocupaciones sobre la centralizaci\u00f3n y la adaptaci\u00f3n a las necesidades locales .<a href=\"https:\/\/www.businessinsider.com\/tiktok-shop-restructures-before-brazil-ecommerce-launch-2025-4?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">businessinsider.com+1businessinsider.com+1<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"853\" height=\"480\" src=\"https:\/\/escuela.9ideas.net\/wp-content\/uploads\/2025\/06\/67aabfdfbf57e.jpeg\" alt=\"\" class=\"wp-image-109186\" style=\"width:441px;height:auto\" srcset=\"https:\/\/escuela.9ideas.net\/wp-content\/uploads\/2025\/06\/67aabfdfbf57e.jpeg 853w, https:\/\/escuela.9ideas.net\/wp-content\/uploads\/2025\/06\/67aabfdfbf57e-300x169.jpeg 300w, https:\/\/escuela.9ideas.net\/wp-content\/uploads\/2025\/06\/67aabfdfbf57e-768x432.jpeg 768w, https:\/\/escuela.9ideas.net\/wp-content\/uploads\/2025\/06\/67aabfdfbf57e-600x338.jpeg 600w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok Shop ha experimentado una transformaci\u00f3n significativa en su modelo de negocio. Inicialmente, la plataforma ofrec\u00eda a los vendedores la posibilidad de obtener tr\u00e1fico org\u00e1nico gratuito, lo que permit\u00eda a peque\u00f1as empresas alcanzar una amplia audiencia sin invertir en publicidad. Sin embargo, a partir de 2025, TikTok ha comenzado a reducir este tr\u00e1fico gratuito, requiriendo [&hellip;]<\/p>\n","protected":false},"author":5455,"featured_media":109187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-109185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/escuela.9ideas.net\/wp-content\/uploads\/2025\/06\/9-ideas-noticias.png","_links":{"self":[{"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/posts\/109185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/users\/5455"}],"replies":[{"embeddable":true,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=109185"}],"version-history":[{"count":1,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/posts\/109185\/revisions"}],"predecessor-version":[{"id":109188,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/posts\/109185\/revisions\/109188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/media\/109187"}],"wp:attachment":[{"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=109185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=109185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=109185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}