{"id":109369,"date":"2025-06-12T13:35:11","date_gmt":"2025-06-12T13:35:11","guid":{"rendered":"https:\/\/escuela.9ideas.net\/?p=109369"},"modified":"2025-06-12T13:35:14","modified_gmt":"2025-06-12T13:35:14","slug":"tendencias-del-e-commerce","status":"publish","type":"post","link":"https:\/\/escuela.9ideas.net\/?p=109369","title":{"rendered":"Tendencias del e-commerce"},"content":{"rendered":"\n

Un reciente informe de DHL eCommerce Argentina<\/strong> revela que el e-commerce local<\/strong> est\u00e1 atravesando una fuerte transformaci\u00f3n gracias a la penetraci\u00f3n de la inteligencia artificial y el auge del comercio social logistica.enfasis.com+2itwarelatam.com+2bankmagazine.com.ar+2<\/a>. La IA ya influye en el 87\u202f% de las decisiones de compra<\/strong>, seg\u00fan consumidores argentinos, quienes valoran funcionalidades como b\u00fasqueda por voz, recomendadores personalizados y pruebas virtuales.<\/p>\n\n\n\n

Adem\u00e1s, plataformas como TikTok<\/strong>, Instagram<\/strong> y sobre todo Facebook<\/strong> se han consolidado como canales de compra. Un 68\u202f% de los consumidores argentinos ha comprado a trav\u00e9s de Facebook, y un 32\u202f% planea hacerlo con m\u00e1s frecuencia en los pr\u00f3ximos 5 a\u00f1os. El informe destaca que ya un 82\u202f% planea que sus compras online sean dentro de redes sociales para 2030<\/strong> ve.fashionnetwork.com+2logistica.enfasis.com+2itwarelatam.com+2<\/a>globalports.com.ar+1itwarelatam.com+1<\/a>. Las influencers y las tendencias virales tambi\u00e9n tienen impacto: un 77\u202f% de los compradores afirma que estas orientan sus decisiones, por lo que los contenidos sociales se han convertido en herramientas de marketing clave.<\/p>\n\n\n\n

Finalmente, la log\u00edstica sigue siendo un factor decisivo: un 87\u202f% abandona su carrito si no encuentra su opci\u00f3n de entrega preferida, y un 83\u202f% excluye a tiendas con procesos de devoluci\u00f3n complicados. Esto demuestra que la experiencia post-compra es tan relevante como la est\u00e9tica digital. Para marcas y estudiantes de marketing, el desaf\u00edo es integrar tecnolog\u00eda, redes sociales y una excelente log\u00edstica para ofrecer una experiencia de compra fluida y atractiva.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Un reciente informe de DHL eCommerce Argentina revela que el e-commerce local est\u00e1 atravesando una fuerte transformaci\u00f3n gracias a la penetraci\u00f3n de la inteligencia artificial y el auge del comercio social logistica.enfasis.com+2itwarelatam.com+2bankmagazine.com.ar+2. La IA ya influye en el 87\u202f% de las decisiones de compra, seg\u00fan consumidores argentinos, quienes valoran funcionalidades como b\u00fasqueda por voz, recomendadores […]<\/p>\n","protected":false},"author":5455,"featured_media":109370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-109369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/escuela.9ideas.net\/wp-content\/uploads\/2025\/06\/9-ideas-noticias1-1.png","_links":{"self":[{"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/posts\/109369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/users\/5455"}],"replies":[{"embeddable":true,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=109369"}],"version-history":[{"count":1,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/posts\/109369\/revisions"}],"predecessor-version":[{"id":109372,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/posts\/109369\/revisions\/109372"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/media\/109370"}],"wp:attachment":[{"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=109369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=109369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=109369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}