{"id":109575,"date":"2025-06-19T16:36:23","date_gmt":"2025-06-19T16:36:23","guid":{"rendered":"https:\/\/escuela.9ideas.net\/?p=109575"},"modified":"2025-06-19T16:36:25","modified_gmt":"2025-06-19T16:36:25","slug":"tiktok-lanza-avatares-ia-para-anuncios-con-symphony","status":"publish","type":"post","link":"https:\/\/escuela.9ideas.net\/?p=109575","title":{"rendered":"TikTok lanza avatares IA para anuncios con Symphony"},"content":{"rendered":"\n<p>TikTok ha reforzado su plataforma publicitaria <em>Symphony<\/em> con la incorporaci\u00f3n de <strong>avatares IA digitales realistas<\/strong> que pueden aparecer en anuncios, imitando con precisi\u00f3n el estilo de influencers humanos. Los anunciantes solo deben subir im\u00e1genes del producto y un prompt para generar clips de 5 segundos donde el avatar lo sostiene, lo prueba o lo usa dentro de un contexto animado <a href=\"https:\/\/www.theverge.com\/news\/684572\/tiktok-ai-advertising-videos-try-on-product-placement?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">iphoneincanada.ca+4theverge.com+4newsroom.tiktok.com+4<\/a>.<\/p>\n\n\n\n<p>Esta herramienta es parte de una suite m\u00e1s amplia que incluye <strong>Image-to-Video<\/strong> (convierte una foto en un clip con movimiento), <strong>Text-to-Video<\/strong> (crea videos a partir de texto) y <strong>Showcase Products<\/strong> (donde los avatares modelan ropa o interacciones con la app). Todo el contenido generado lleva la etiqueta &#8220;AI\u2011generated&#8221; y pasa por controles de seguridad en video y texto <a href=\"https:\/\/newsroom.tiktok.com\/en-us\/tiktok-symphony-updates?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">emarketer.com+5newsroom.tiktok.com+5ads.tiktok.com+5<\/a>.<\/p>\n\n\n\n<p>TikTok est\u00e1 integrando Symphony en Adobe Express y en el sistema WPP Open, ampliando el alcance para agencias y creadores. Adem\u00e1s, se estima que este tipo de videos generan un 37\u202f% m\u00e1s de intenci\u00f3n de compra, lo que convierte a los avatares IA en una opci\u00f3n escalable y eficiente para publicidad digital <a href=\"https:\/\/www.marketingdive.com\/news\/tiktok-brings-expanded-suite-of-generative-ai-ad-tools-to-wpp-adobe\/750919\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">wpp.com+2marketingdive.com+2iphoneincanada.ca+2<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"651\" height=\"365\" src=\"https:\/\/escuela.9ideas.net\/wp-content\/uploads\/2025\/06\/b647152a9996753256916f280aa5f0a6.png\" alt=\"\" class=\"wp-image-109577\" style=\"width:328px;height:auto\" srcset=\"https:\/\/escuela.9ideas.net\/wp-content\/uploads\/2025\/06\/b647152a9996753256916f280aa5f0a6.png 651w, https:\/\/escuela.9ideas.net\/wp-content\/uploads\/2025\/06\/b647152a9996753256916f280aa5f0a6-300x168.png 300w, https:\/\/escuela.9ideas.net\/wp-content\/uploads\/2025\/06\/b647152a9996753256916f280aa5f0a6-600x336.png 600w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>TikTok ha reforzado su plataforma publicitaria Symphony con la incorporaci\u00f3n de avatares IA digitales realistas que pueden aparecer en anuncios, imitando con precisi\u00f3n el estilo de influencers humanos. Los anunciantes solo deben subir im\u00e1genes del producto y un prompt para generar clips de 5 segundos donde el avatar lo sostiene, lo prueba o lo usa [&hellip;]<\/p>\n","protected":false},"author":5455,"featured_media":109576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-109575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/escuela.9ideas.net\/wp-content\/uploads\/2025\/06\/9-ideas-noticias-2.png","_links":{"self":[{"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/posts\/109575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/users\/5455"}],"replies":[{"embeddable":true,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=109575"}],"version-history":[{"count":1,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/posts\/109575\/revisions"}],"predecessor-version":[{"id":109578,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/posts\/109575\/revisions\/109578"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=\/wp\/v2\/media\/109576"}],"wp:attachment":[{"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=109575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=109575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/escuela.9ideas.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=109575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}